A Johnson & Johnson executive presenting on stage against a large genomic data screen, photographed by Jonathan Burton

Case Study · Global Health

Johnson & Johnson · South Africa

A global health story,
in pictures.

From the PEPFAR DREAMS youth-leadership programme to the executive team in the field, Jonathan Burton's photography documented Johnson & Johnson's work in South Africa, and travelled onward to the U.S. State Department, J&J's own reports, and the AIDS conference in Amsterdam.

Client
Johnson & Johnson
Region
South Africa
Programme
PEPFAR DREAMS · Global Health
Scope
Documentary · Events · Leadership · Reports

The Work

From the field to the world stage.

What began as documentary coverage of programmes on the ground in South Africa carried far beyond the shoot: onto J&J's own reports, across its global-health channels, and into coverage by the U.S. State Department. Four chapters of one story.

The Work

  1. Youth Leadership & DREAMS
  2. Executive Leadership
  3. Campaigns & Reports
  4. The Library
Jonathan Burton's photographs printed across the large DREAMS exhibition wall at the eThekwini Youth Employability Indaba
U.S. Department of State article 'Challenge for Change to Assist Girls and Young Women', illustrated with Jonathan's DREAMS photograph, credited courtesy of PEPFAR

Youth Leadership & DREAMS

Working with the Youth Leadership team.

Jonathan worked alongside the Youth Leadership team on DREAMS, the PEPFAR public-private partnership that Johnson & Johnson helped found, working toward an AIDS-free future for adolescent girls and young women. His images documented the young leaders, the career expos and the campaign itself.

  • DREAMS youth leaders
  • Career & employability expos
  • Large-format exhibition banners
  • Campaign & social imagery

“Working together for an AIDS-free future for girls & women.”

Johnson & Johnson feature article: '5 Questions for Alex Gorsky About Johnson & Johnson's Groundbreaking Work in South Africa', illustrated with Jonathan's photography
A Johnson & Johnson executive signing a children's quilt during a visit in South Africa, photographed by Jonathan Burton
A Johnson & Johnson executive taking a group selfie with the team, photographed by Jonathan Burton

Executive Leadership

The leadership team, in the field.

Jonathan also photographed Johnson & Johnson's executive leadership, including Alex Gorsky and Paul Stoffels, on the ground in South Africa, meeting the programmes and the people behind them. One set carried J&J's own feature, “5 Questions for Alex Gorsky About Johnson & Johnson's Groundbreaking Work in South Africa.”

  • Executive team in-country
  • Alex Gorsky feature
  • Programme & clinic visits
  • Candid & documentary coverage

“Groundbreaking work in South Africa, told through the people doing it.”

Cover of the Johnson & Johnson 2018 Health for Humanity Report, featuring Jonathan's photograph of schoolgirls in South Africa
Johnson & Johnson Global Health Instagram post from the AIDS 2018 conference featuring Jonathan's photograph
U.S. Embassy Zambia social post sharing the DREAMS 'AIDS-free future' campaign image

Campaigns & Reports

Carried far beyond the shoot.

The work didn't stay local. Jonathan's photography fronted the cover of J&J's 2018 Health for Humanity Report, ran across the company's global-health social channels at the AIDS 2018 conference in Amsterdam, and was shared onward by the U.S. State Department and U.S. embassies.

  • Health for Humanity Report cover
  • #makeHIVhistory · AIDS 2018
  • Global-health social media
  • U.S. State Dept & embassies

“#AIDS2018 may be over, but our work to #makeHIVhistory continues.”

Programme team members at a DREAMS community event, photographed by Jonathan Burton
Documentary photograph from inside a Johnson & Johnson supported health programme in South Africa, by Jonathan Burton

The Library

One documentary record, drawn on everywhere.

Behind the reports and campaigns sits a single, consistent documentary library: the programmes, the clinics, the events, the leadership and the young people at the centre of it all, shot to a standard that let J&J reach for it again and again.

  • Programmes & clinics
  • Events & conferences
  • Leadership & portraits
  • Aerials & documentary
See more work

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Tell your work
through its people.

Programme documentation, leadership visits, events and campaigns, captured to a standard that travels from the field to the report cover.

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